If execution was the problem, effort would have fixed it.
Decisions don't fail at execution. They fail because of what you couldn't see.
Clarithm™ provides decision-grade clarity: a clear view of what's driving performance, what's constraining it, and where the real leverage sits. In days, not months. Grounded in evidence. Solid enough to act on.
What decision-grade clarity means
Decision-grade clarity is clarity that's solid enough to commit to and holds up when it's tested.
It's grounded in evidence, not intuition. Consistent enough to rely on. Clear about what's driving what. And stable enough to anchor a strategic planning cycle, ground a board discussion, or give incoming leadership a clear starting point.
Most organisations have plenty of data. Few have true, decision-grade clarity.
That's precisely what Clarithm is designed to provide.
When complexity has outpaced clarity
- “We've got a strategy. Are we actually executing it, or just talking about it?”
- “Is our strategy on solid foundations, or assumptions we've never tested?”
- “We fixed this last year. It's back. What's actually causing it?”
- “Same conversation, every month. What's actually underneath it?”
- “The team's working flat out. Is that effort pointed at what actually matters?”
- “I've just taken over. What's actually true here?”
- “We're performing well. But something's capping it. I want to know what.”
If any of this sounds familiar, then the situation deserves closer examination.
What sits underneath
These are some of the patterns Clarithm is designed to surface. You may recognise them.
The fix that didn’t fix.
The problem was addressed. Resources were committed. Six months later, the same symptoms returned. The real constraint wasn’t visible at the time.
The decision that didn’t hold.
Everyone agreed. The decision was documented. Three months later, the same debate resurfaced. The picture wasn’t clear enough to commit to.
The work that didn’t matter.
Excellent execution. Real effort. But targeted at something that wasn’t shaping outcomes.
The order no one agreed.
Sequencing was assumed, not explicit. Teams collided because they were solving different problems in an order that was never actually settled.
What Clarithm provides
Clarithm is a structured business diagnostic designed to provide decision-grade clarity: clarity on what's actually driving performance, what's constraining it, and where the real leverage sits. The diagnostic is grounded in how your business works: the markets you serve, the channels you use, how you create and capture value. The decision stays with you. The diagnostic makes sure you're deciding on solid ground.
A diagnosis you can act on.
A clear view of what’s driving performance and what’s constraining it. How those elements interact to create your current reality. Where the real leverage sits.
Constraints in both directions.
Clarithm doesn’t just diagnose problems. A constraint can be what’s holding back struggling performance, or what’s preventing strong performance from becoming stronger. The diagnostic works either way.
Pathways forward, where the evidence supports them.
Not generic recommendations. Routes that flow from the specific constraints Clarithm identifies in your business. If multiple routes are viable, you’ll see that. If the evidence points in conflicting directions, you’ll see that too.
Clear about where evidence ends and leadership choice begins.
Clarithm does not overstate what the evidence supports. You’ll know what the diagnostic establishes and where you’re making a call.
A reference point that holds.
Use it to ground board discussions. Settle contested priorities. Track progress over time. The diagnostic doesn’t expire when the conversation ends.
The Pathfinder conversation is included.
The diagnostic and conversation are designed to work together. The report establishes what the evidence shows. The conversation is where you interrogate it: ask questions, test implications, work through what it means for your specific situation. There’s no follow-on obligation. The diagnostic is complete in itself. What you do with the findings is up to you.
Three steps. Days, not months.
The process is designed to surface clarity without disrupting the business. There are no weeks of interviews, no consultants embedded in your operation, and no extended discovery phase. You carry on running the business while the diagnostic work is completed.
Thorough and efficient
Complete the diagnostic input
Focused questions across the core commercial domains of the business. The questions surface how the business actually operates, not how it is described.
Within 48 hours
Receive your diagnostic report
A written diagnosis of what’s working, what’s constraining progress, and which pathways forward the evidence supports. Where the evidence is clear, you’ll see it. Where it’s genuinely ambiguous, you’ll see that too.
60 minutes
Pathfinder conversation
The diagnostic and conversation are one package. The report establishes the findings. The conversation is where those findings are tested, challenged, and translated into implications for your business.
Why Clarithm provides clarity others can't
It does something different from consulting.
Traditional consulting engagements blend discovery, interpretation, and recommendation into one process. That’s appropriate for many situations.
Clarithm does something more specific: it isolates the diagnostic. It establishes what the evidence supports before interpretation begins. This makes it useful as a standalone diagnostic, and also as a complement to other approaches.
Clarithm is designed to ground internal strategy work, to prepare for a consulting engagement, or to bring structure to a board’s discovery phase. It doesn’t replace advisory work. It provides a foundation that advisory work can draw on.
It’s designed to avoid false certainty.
Sometimes the evidence genuinely points in more than one direction. When that happens, Clarithm makes it explicit rather than pretending certainty.
Often, the nature of the ambiguity itself is informative: it can reveal where different parts of the business see reality differently.
It’s grounded in how your business works.
A product business and a services business face different constraints. A SaaS company and a field services operation create value differently. The same pattern can mean different things depending on how your commercial model works.
Clarithm interprets your situation in context: the markets you serve, the channels you use, how you create and capture value. That’s why two businesses with similar response patterns might receive different diagnoses and different pathways.
When the leadership team needs to see the same picture
Strategic decisions stall when people are working from different assumptions. Everyone's confident. The confidence isn't grounded in the same evidence.
Clarithm creates a shared reference point. The diagnostic establishes what the evidence actually supports. Disagreements can focus on judgement and trade-offs, not on competing views of reality.
Because the diagnostic can be repeated, it becomes a foundation for ongoing clarity: a precursor to annual planning, a way to track whether interventions are working, a baseline that new leadership can draw on.
Clarithm is designed to support:
- Grounding strategic planning cycles in shared evidence
- Setting priorities based on where constraints actually sit
- Preparing for a consulting engagement with a clear diagnostic baseline
- Supporting internal strategy teams with structured evidence
- Giving incoming leadership a clear starting point
- Tracking progress over time
35 years inside the room where decisions had to be lived with.
I've spent 35 years in commercial and marketing roles, including 25 years across seven executive leadership teams. FMCG, automotive, manufacturing, distribution, retail. Businesses from £40M to £250M+. Different sectors, similar recurring patterns. Different products and services, similar leadership pressures.
Clarithm emerged from a problem I saw repeatedly: decisions made on foundations that were never properly tested. Confident narratives that outpaced what the evidence would support. Execution blamed when the real constraint sat upstream.
Most leadership failures aren't failures of effort. They're failures of visibility.
I created Clarithm to solve that. A structured diagnostic that provides decision-grade clarity: clarity that's solid enough to commit to and holds up when it's tested.
Gain Function exists to help leaders move from exploration to decision on solid ground.
If execution was the problem, effort would have fixed it.Find out what's actually in the way.
The Clarithm™ Pathfinder Diagnostic: £2,950+VAT.
Launch offer: £950+VAT for the first 10 clients.